Archive for the ‘internet marketing blog’ tag
Online Marketing Needs to Get Personal
The head of a leading marketing firm has said that the future could see internet marketing initiatives being tailored towards individual customers.
Speaking last week at the Technology for Marketing and Advertising event in Manchester, Alterian John Fleming’s vice-president of field marketing for Europe and Asia-Pacific John Fleming said that brands should make more of an effort to engage potential customers while they are trying to decide between different companies, arguing that there was a divide between the two at the moment because customers first search on Google before sampling different companies’ websites to make their final decision
“That’s all taken place outside of any interaction at all with the brand and yet they’re about to make a powerful buying decision without influence from the brand itself,” he said.
Mr Fleming said that instead, online marketing efforts should be seeking to reach out to individual customers and that technology was swiftly catching up with the need to do this.
Advertising Watchdog Moves to Social Media
The Advertising Standards Authority (ASA) assumed extra responsibilities today that will ensure it is better able to regulate the growing field of internet marketing – and especially internet advertising via social media such as Twitter and Facebook.
Prior to this date, the watchdog was only able to examine and adjudicate paid-for advertising online, leaving a loophole when it came to social media, which lay outside its remit.
However, the ASA has received more than 4,500 complaints over the past two years which concern social media and online advertising. It now hopes that its expanded remit will be adequate to cover this burgeoning field.
It could, under its new powers, remove advertising from search engines such as Google, as well as being able to place its own adverts warning users about ads that are in breach of the regulations.
The ASA stressed that it will be “acting on and investigating complaints as well as pro-actively monitoring and taking action against misleading, harmful or offensive advertisements.”
Google Tops TNS UK Poll of Respected Brands
photo credit: Neon Tommy
A survey published recently has found that the most respected brand in the UK is search engine giant Google.
A firm favourite with online marketing providers and SEO writers as it is, Google easily came top in the TNS Corporate Reputation Index – a list which rates companies on a number of factors, including the quality of their services, the levels of trust they inspire in customers and their customer services themselves.
Some 70 per cent of customers polled found Google’s quality of service ‘very good’ or ‘excellent,’ TNS revealed.
TNS head of stakeholder management Gemma Hicks said: “We are seeing high reputation scores being driven mostly by a strong reaction to company success, proving that people are a lot more rational in their assessment of reputation.”
Google’s Move Into Fashion
Search engine giant Google has been at the forefront of many developments in online marketing, such as Ad Sitelinks and Google Place Search – but it is also anxious to extend a helping hand to those hard-pressed fashionistas, intent on tracking down the latest bargain.
Google’s stylish geeks have been working hard to use their skills to improve the way computer users browse the internet and shop for clothes and accessories online. Marketing is a big part of the initial lure for online purchases, and Google hopes to build upon this by recommending certain items to go with others, helping the fashion-conscious Googler to put together an outfit online and simply “add to basket.”
This is taking place through Google’s new Boutiques.com site, which it hopes will ultimately become the first choice for online clothes shoppers.
There are already fashion sites out there promising much the same thing, such as Asos, Polyvore and ShopStyle, so it will be interesting to see how Google plans to distinguish itself from the herd – unless it is simply relying on its massive reputation.
Since Google’s great selling point is the refinement of its search engine, hopes are high that it will raise the bar for pinpointing exactly what shoppers are after, and this ought to prove a godsend to online marketing experts, who will be able to tailor their campaigns even more closely to their target audience.
So far, Boutiques.com is only available in the USA, targeting solely women’s fashions. If it pays off, however, then it will either be rolled out across the globe – or its competitors will take the initiative themselves and raise their own game.
Blog Launched
Online Media Direct are pleased to announce the launch of there new internet marketing blog. The blog will showcase there services and clients. Along with free hints and tips to improve your companies presence online.
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