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Tag Archives: internet marketing

Brazil’s Football Clubs Wake up to Potential of Online Marketing

Published by on September 26, 2012

Brazil has a well-deserved international reputation for football wizardry, having won five World Cups and innumerable other trophies. Now its domestic clubs are turning to online marketing to boost their profile and revenue. With over 83 million Brazilians having access to the Web and some teams boasting 25 million fans, it was inevitable perhaps that […]

Gooners Make Online Marketing Campaign Their Goal

Published by on June 25, 2012

Arsenal Football Club revealed its new online marketing strategy recently, along with its ambition to become the Premier League’s “Tesco Clubcard” through its fan membership. The north London club will be placing its CRM system at the heart of the new internet marketing initiative, starting off by making it easier to become a member – […]

Ancient Online Marketing Wisdom (from 2007!)

Published by on March 19, 2012

We’re going all the way back to 2007 this week, and the original Edinburgh seminar that gave the internet the well-received 13 Pillars of Internet Marketing. As you will see from the film, the seminar leaders have identified 13 key principles for effective SEO and online marketing, which they believe can be applied to most […]

Four Routes to the Right Facebook Fan Pages

Published by on February 26, 2012

Facebook fan pages are a key component of online marketing efforts in 2012, having been steadily growing in popularity over the past two years. Consumers like Facebook fan pages because they are an easy way to interact with their favourite brands, and internet marketing professionals love the ease with which a successful fan page can […]

Three Tips for SEO Evaluation

Published by on February 20, 2012

When seeking a new niche for SEO-based online marketing, it pays to follow a few simple guidelines, in order to avoid the SEO deserts and truly make the most of your monetisation. Here’s three to bear in mind… Avoid the “obvious”. Although a niche may have a lot of traffic volume surrounding its keywords, it […]

5 Tips for Mobile Marketing

Published by on February 6, 2012

With mobile marketing becoming such an important facet of online marketing efforts these days, it is important to remember some of the ‘golden rules’ in this fastest-growing of areas. Here’s five top tips to help anyone planning a mobile internet marketing campaign make the most of it: Make it short, sharp and punchy! Since mobile […]

Be Prepared for the Mobile Traffic Revolution

Published by on January 30, 2012

photo credit: Henriksent Online marketing is a constantly developing field of expertise, with innovations emerging weekly – but no development has been quite significant over the past year than the rise of mobile devices. With more people than ever before owning smartphones and tablets, mobile devices are fast becoming the most important factor among internet […]