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Tag Archives: online advertising

EU Cookies Directive Threatens Effectiveness of Online Marketing

Published by on November 8, 2011

photo credit: Online marketing professionals have warned that a forthcoming European Union directive could hamper the effectiveness of internet advertising campaigns, due to the restrictions it will place on the use of web cookies. Although the directive does not ban the use of cookies, it requires brands and marketing companies to obtain consumers informed […]

Company Sites Outstrip Facebook and Twitter for Online Marketing

Published by on October 3, 2011

photo credit: Sean MacEntee A recent study revealed that the primary online marketing portal for businesses remains their corporate or company website, despite the rise of internet marketing campaigns on social media. The survey, by tech firm Demandbase and the Focus business network found that only personal referrals and recommendations from satisfied customers trump online […]

Social Media Day Prompts Fresh Look at its Place in Online Marketing

Published by on July 4, 2011

photo credit: Sean MacEntee   The end of last month saw online concerns mark Social Media Day, with a great many companies taking a fresh look at how the juggernaut that is social media impacts on their internet advertising and online marketing strategies. It has been a truism of the past two years that social […]

Facebook and Amazon Create the Future of E-Commerce

Published by on June 22, 2011

photo credit: bfishadow   The future of online marketing is likely to be e-commerce – at least that is what online retail giant Amazon and social networking phenomenon Facebook seem to think. Facebook has already pioneered the use of “virtual shopfronts,” whereby businesses and entrepeneurs set up their own fan pages with links to their […]

UK Small Businesses Failing to Harness Potential of Online Marketing

Published by on May 20, 2011

The Centre for Economic Business Research have just released a new set of statistics claiming that UK based small businesses are losing out on significant amounts of income, due to a lack of proactive online marketing. The statistics, released as part of a nationwide survey, show that smaller companies yield only 2.4 per cent of […]

Online Marketing Royal Wedding Bonanza

Published by on May 5, 2011

photo credit: pedrog78 As people across the world settled down to watch the marriage of Prince William and Kate Middleton, online marketing and social network sites such as Google, Facebook and Twitter saw huge amounts of users scrambling to their keyboards to make their thoughts and opinions known. With the ‘Royal Wedding’ topic trending for […]

Google’s Panda Update Sends Shockwaves Across the Search Rankings

Published by on April 18, 2011

photo credit: angela n. In the ever competitive and evolving world of online marketing, the inception of searh engine Google’s new ‘Panda’ update has seen a number of previous front-runners in the UK Technology news site business drop down in the search engine’s rankings quite dramatically. Designed to streamline internet advertising, Google’s Panda system has […]