Brazil has a well-deserved international reputation for football wizardry, having won five World Cups and innumerable other trophies. Now its domestic clubs are turning to online marketing to boost their profile and revenue. With over 83 million Brazilians having access to the Web and some teams boasting 25 million fans, it was inevitable perhaps that […]
When it comes to online marketing, there’s three major factors you should be bearing in mind: Conversion rate. One of the ways that you can really tell if your online marketing campaign is bearing fruit is whether it translates into more sales or inquiries. A good website will have methods for tracking this, such as […]
Online marketing executives take note – expert opinion has it that SEO will be severely shaken up by the upcoming Google Penguin update. Speaking last week at the SES San Francisco conference, Google’s Search Quality supreme Matt Cutts said that the update would be “jarring and jolting” for SEO marketing practitioners. Although Google is, as […]
Car buyers and sellers’ magazine Auto Trader has announced that its first online marketing campaign, centred around its readers’ emotional attachment to automobiles, will begin next week. The online marketing experts behind the digital campaign wants to change how people perceive Auto Trader, and lies at the heart of a three-year strategy – with the […]
Arsenal Football Club revealed its new online marketing strategy recently, along with its ambition to become the Premier League’s “Tesco Clubcard” through its fan membership. The north London club will be placing its CRM system at the heart of the new internet marketing initiative, starting off by making it easier to become a member – […]
The latest updates to the Google algorithm have now been officially named Penguin by the search engine giant, and continue to have major effects on the way that SEO marketing is carried out. Since the previous update was dubbed Panda by Google, this simply continues its tradition of giving cute animal names to the no-nonsense […]
Recently, search engine giant Google has been issuing updates which have the potential to drastically change the way online marketing professionals carry out their link-building. Link-building is especially important in SEO marketing campaigns, and Google’s latest changes mean curtains for so-called “un-natural” or “inorganic” links. Google has itself condemned what it deems “over-optimised” sites, although […]
