Archive for the ‘rebranding’ tag
Floraselect Rebranding
Floraselect Move On Ten years
Floraselect are are online based garden centre and provide the delivery of a wide range of plants across the UK. Following work on SEO and Google Adwords we knew from experience how important the websites look and image were in helping to convert the paid and non paid visitors to the website.
The new logo and banner design also incorporate two important calls to action which were sadly missing before and wouls have reduced the sites conversions in a large way.
Regarding the banner, we tried to create a smooth looking and well integrated solution which looks inviting, warm and professional at the same time. The logo is a stylized flower and a cursor which selects it so basically it’s the visual representation of the words flora and select.
One thing I got to mention was the explanation why the previous use four images for the header — the overall size of all four images you sent to me before already is twice as big as the banner I created with Photoshop and exported at the highest, 100% quality level, not to mention the http requests required to load 4 instead of one image with a browser. This said, a one piece banner is far more efficient and visually attractive.
We hope the floraselect customers enjoy the new logo as much as owner Andy who was left very impressed by the overall finish.
