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Tag Archives: SEO marketing

SEO Marketing Practitioners Warned About New Penguin Update

Published by on August 23, 2012

Online marketing executives take note – expert opinion has it that SEO will be severely shaken up by the upcoming Google Penguin update. Speaking last week at the SES San Francisco conference, Google’s Search Quality supreme Matt Cutts said that the update would be “jarring and jolting” for SEO marketing practitioners. Although Google is, as […]

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Google Reveals Latest Update is ‘Penguin’

Published by on May 1, 2012

The latest updates to the Google algorithm have now been officially named Penguin by the search engine giant, and continue to have major effects on the way that SEO marketing is carried out. Since the previous update was dubbed Panda by Google, this simply continues its tradition of giving cute animal names to the no-nonsense […]

Google Updates to Have Impact on SEO Marketing Methods

Published by on April 24, 2012

Recently, search engine giant Google has been issuing updates which have the potential to drastically change the way online marketing professionals carry out their link-building. Link-building is especially important in SEO marketing campaigns, and Google’s latest changes mean curtains for so-called “un-natural” or “inorganic” links. Google has itself condemned what it deems “over-optimised” sites, although […]

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New Software Upgrade Promises to Give SEO Marketing a Boost

Published by on April 16, 2012

Online marketing professionals concerned with innovative software may wish to be aware of a new upgrade of Pardot, the popular automated Customer Relationship Management (CRM) program. Previously, Pardot was mainly used as web-based software suite used by professionals looking to create and track online marketing campaigns. Now, for the first time, it has added new […]

Key SEO Marketing Event Taking Place in Leeds

Published by on April 9, 2012

Leeds plays host to an important gathering of experts from across the online marketing sector later this month, when ionSearch takes place at The Carriageworks in Millennium Square. The one-day event, on 18 April, will be focusing specifically on search engine optimisation, or SEO marketing, with over 20 speakers from a range of companies leading […]

Online Marketing Campaign Pays Off for Burberry

Published by on May 26, 2010

The Burberry clothing company enjoyed an increase in its share value today after the effects of more than 20 new stores opening alongside a slick online marketing campaign finally paid off. Famous for its unmistakeable its camel, red and black check tartan, Burberry was originally a byword for top-end glamour, style and sophistication, before becoming […]