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Tag Archives: social networking

Facebook Prepares to Launch Email App

Published by on November 12, 2010

Online marketing professionals may need to get used to yet another game changing development on the internet soon, if reports of Facebook’s latest cunning plan turn out to be true. Sources have revealed that the social networking phenomenon is busy on a new feature, grandly codenamed Project Titan. This is nothing less than a comprehensive […]

Facebook is the Favoured Platform for Online Ads

Published by on November 10, 2010

New figures published yesterday revealed that Facebook is the single largest platform for online advertising in the UK. The data, by analysts comScore, showed that the market share of display advertising controlled by the social networking phenomenon had soared since 2009 to nearly a third of Britain’s online advertising sector. Researchers estimated that UK internet […]

Facebook and Twitter to Dominate Christmas Marketing Campaigns

Published by on October 11, 2010

Social media are going to play a large part in online marketing campaigns this Christmas, according to new research. Research by internet marketing affiliate network LinkShare found that at least 43 per cent of companies involved in some form of online advertising campaign over the holiday period this year will be taking advantage of the […]

Twitter and Facebook – the Future of Online Marketing?

Published by on September 28, 2010

Social Media Portal founder Tim Gibbon has claimed that social media sites such as Twitter and Facebook have more potential for online marketing than straight advertising. Mr Gibbon said that online marketing social media had the advantage of “seamless” integration and so was able to avoid the weakness of direct online advertising – the “unwanted” […]

ASA to Extend Remit to Online Advertising

Published by on September 6, 2010

The Advertising Standards Authority (ASA) has revealed plans next spring to extend its regulatory arm to encompass online marketing and online advertising. From 1 March 2010, the ASA will have what chairman Chris Smith has described as “the most comprehensive approach to the regulation of advertising in website space anywhere in the world.” Over the […]

Social Networking Ads to Soar Throughout 2010

Published by on August 16, 2010

A new report from eMarketer has revealed that the USA is leading the way when it comes to the ascendancy of online marketing across a variety of different platforms. The organisation said that some 6.7 per cent of all online advertising budgets this year will be earmarked for social networks such as Facebook and Twitter, […]

Twitter Takes Over Tweetmeme Retweet Button

Published by on August 13, 2010

Just over a year ago, the Tweetmeme company decided to add another dimension to social networking – and opportunities for online marketing – by providing a single place for retweets. This gifted content providers with a whole new stream of traffic and soon soared in popularity, leading to this week’s announcement by Twitter that it […]