Arsenal Football Club revealed its new online marketing strategy recently, along with its ambition to become the Premier League’s “Tesco Clubcard” through its fan membership. The north London club will be placing its CRM system at the heart of the new internet marketing initiative, starting off by making it easier to become a member – […]
Google remains the undisputed king of the search engines, according to new research – news that will come as no surprise to online marketing professionals. The study by Experian Hitwise found that Google controlled a massive 90.64 per cent of the search engine market, in a year where British consumers have used search engines 2.3 […]
With mobile marketing becoming such an important facet of online marketing efforts these days, it is important to remember some of the ‘golden rules’ in this fastest-growing of areas. Here’s five top tips to help anyone planning a mobile internet marketing campaign make the most of it: Make it short, sharp and punchy! Since mobile […]
photo credit: oberhkev With the New Year upon us, many businesses – especially brand new small and medium-sized enterprises (SMEs) – may well be looking at the whole concept of online marketing for the first time. Although they may already have an online presence such as a website or a profile on a social network […]
photo credit: Sirsnapsalot With out Christmas List to Santa safely in the post, let’s take a look ahead to 2012, with a couple of New Year’s resolutions aimed at ensuring online marketing success over the next 12 months: Improving your online marketing profile via social media has to be a big component of the New […]
photo credit: Sean MacEntee A recent study revealed that the primary online marketing portal for businesses remains their corporate or company website, despite the rise of internet marketing campaigns on social media. The survey, by tech firm Demandbase and the Focus business network found that only personal referrals and recommendations from satisfied customers trump online […]
photo credit: Asthma Helper In the last 18 months there has been a huge surge in both the popularity and reach of social media channels such as Facebook, Twitter and now Google+. So how do businesses go about marketing a commercial website when everyone is spending all their time on social sites? Some businesses have […]
