Video-hosting site YouTube recently unveiled a set of new features aimed at helping online marketing campaigns better target their potential customers.

The website – owned by search engine giant Google – has implemented new video and channel exclusion options, which YouTube senior product manager Baljeet Singh said would be of great use to online advertising creatives and marketing managers, giving them far more control over where their adverts will show up. Before the new options, online marketing depended on using YouTube’s own marketing services to select which clips should be targeted with a company’s adverts.

Now, however, the new features allow individual companies or brands to decide if particular videos – or even entire channels – should be excluded from the campaign. By doing this, online marketing experts will be able to prevent adverts from appearing next to videos that are at odds with their customer demographic.

Two examples that Mr Singh gave were that of a vegan battery being able to exclude FootNetworkTV videos about meat dishes and beer companies giving the swerve to videos aimed at those too young to enjoy a tipple.

“Alternatively, if your ads are appearing on a video that perhaps isn’t performing in terms of clickthrough rate or conversions, you can optimise your campaign by using this new feature to exclude it,” Mr Singh went on to suggest on the YouTube blog.

He added: “Google has also been investing significantly in ensuring brand safety, transparency and control for advertisers across the Google Display Network. We’re hoping that these added layers of control will make your campaign targeting even more precise.”

Dan Coysh

Daniel has been a freelance journalist and providing SEO Copywriting services for over three years now at Online Media Direct, after eight years as reporter and news editor for a national newspaper. He has provided SEO news content for a number of sites and on several occasions has completely rewritten a website’s text – both in the public and private sectors.

How to optimize You Tube videos

Our current research has moved on to You tube optimization following recent research we wanted to share our findings and ask for any other webmasters findings from there own research. The similar disciplines as used with site title tags, and descriptions do apply.

Optimization of You Tube Videos

In easy stages here are our top you tube video optimization tips -

1. Included your Url in the description of the video,

2. Socialise on youtube and contribute comments to videos in your genre

3. Keyword research – I know this might sound basic but ask yourself what are people going to search to see this video

4.Social bookmark the video using sites like Digg and stumbled upon

5. Ratingsfor your video –  if needed ask people to leave you a rating of your online video production

6. Include your url or company details as titles in the video itself. A great tip is a email at the end of the video.

From our research we have found the same process as with standard SEO but with you tube you replace the link building process needed with google’s natural results with ratings and comments.

All in all make friends and help other peoples videos and in turn you will find people that will give you good ratings. Of course the content on the video itself is I would say 75% important to the overall performance. Give people some free help or advice in the video and it will become popular.

Please share your experiences below and pass on any help or advice.

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