An online marketing expert has urged professionals in the sector to be prepared for a change in the marketplace, due to the increasing use of real-time searches.

Symetri Internet Marketing chief executive Ron Jones said that everyone involved in online marketing will need to update their SEO strategies in order to be ready for real-time search.

In a post on the ClickZ blog, he pointed out that all the main search engines now include real-time search results from micro-blogging phenomenon Twitter, and this development should be exploited by canny SEO marketers.

Mr Jones said to “make sure you have content that supports real-time SEO,” urging online marketing firms to look out for trends on Twitter that were germane to their own business strategies, as well as taking instant measures, such as adding their keywords to Twitter messages and optimising the use of hashtags.

“Coordinate all of your content for your web pages, blogs, press releases, tweets and fan pages to work together,” he recommended in the post.

For its part, search engine giant Google has recently launched a number of new tools to assist Twitter users in their searches – with innovations such as a special app to help account-holders find new Twitterers to follow plus a way of searching the entire tweet archive on Twitter.

Twitter is fast becoming a major platform for online marketing. In a recent poll of firms that use it, over a quarter of them said that they would consider paying for extra “business functionality” on the micro-blogging site.

Dan Coysh

Daniel has been a freelance journalist and providing SEO Copywriting services for over three years now at Online Media Direct, after eight years as reporter and news editor for a national newspaper. He has provided SEO news content for a number of sites and on several occasions has completely rewritten a website’s text – both in the public and private sectors.

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