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UK Supermarkets Wake up to Online Marketing Potential

Published by on June 3, 2011

Many Red Trolleys.
Creative Commons License photo credit: Polycart


UK supermarket giants such as Tesco, Asda, Sainsbury’s and Iceland have started seeing a marked increase in sales through their various online marketing ventures, with many customers opting for online order-and-delivery services rather than visiting the supermarkets themselves.

So successful have the online marketing campaigns of these companies become that Nielsen recently released statistics showing that a figure of $12 billion was accrued from CPG (Consumer Packed Goods) sales alone last year in the USA, with the popularity of online marketing and shopping predicted to reach figures in the region of $25 billion by 2014.

The online marketing angle, boasting a quick, easy and time saving shopping experience, is becoming more and more popular – with customers opting to purchase CPGs over the internet rather than endure the traditional drudgery of navigating an over-filled shopping trolley around overcrowded aisles.

With these figures in mind, it is obvious that the once impossible notion of incorporating a real-life marketplace into the realm of online marketing has become a reality and will continue to grow in popularity for years to come.

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