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How to use Facebook for business

Published by on March 17, 2014

As it currently stands, Facebook has the largest number of registered users for a social media platform in the world. This information alone should be enough to encourage you to use it for businesses purposes. If you were wondering how to use Facebook for business in 2014, check out our tips and advice below.

Facebook for business ?

Use Facebook to promote your business and network with other users.

Image source: http://farm5.staticflickr.com/4035/4646164016_3b0efa734a.jpg 

How does Facebook work?

Facebook currently has over two hundred million active users per month from countries all over the world, making it a hugely popular social media website. In order to use the website, users must create a profile which contains information about themselves. Users can reveal as much or as little information about themselves as they like. They then add friends who they can communicate with by messaging them privately or writing publicly on their ‘wall.’ Facebook also allows users to post photos and videos, as well as join groups and ‘like’ business pages.

How to use Facebook for business promotion

One way in which you could use Facebook for promotion is to use your personal Facebook profile for business. Of course, if you are going to do this, you are going to have to keep your Facebook profile strictly professional. This means being careful what content you post and share as this may have an impact on how others perceive you and your business. Although according to Facebook’s rules you must not use personal profiles strictly for business, you can help to promote your business by sharing statuses and perhaps offering ‘behind the scenes’ information about your business.

A better way to use Facebook book for business promotion is to create a business page. When creating a Facebook page, make sure that it reflects the look and feel of your branding. Be sure to fill in all of the important information about your business and use keywords to optimise it, making it easier for audiences to find it.

You will be able to use your Facebook business page to share interesting and exciting content that is relevant to your business and the industry you are part of. You can also use Facebook to advertise your products and services, whilst also driving traffic through your website. Remember that as with all social media sites, promotion should not be your sole reason for using them. You should also use your Facebook business page to communicate with your customers.

Organising your content

In order to fill your business Facebook page with unique, interesting and relevant content, it is a good idea to create a schedule. Outline how often you are going to post, what time of day you are going to post and the type of content you are going to post. Creating a schedule will help you to post content consistently for optimal engagement.

It is also a good idea to monitor your posts, to find out what type of content is the most popular and the most popular time of day for people to engage with your posts. This will help you to tailor your content and timings to suit your audience.

using facebook for business

Monitor your posts to find out which get the most likes and are therefore creating the most social signals.

Image source: http://farm6.staticflickr.com/5025/5684115572_55bc83414f.jpg 

How to use Facebook for business networking

If you were wondering how to use Facebook for business networking, then we would probably suggest creating a group for your business. Once you have created a group, you will be able to add basic information about your company, as well as links to your website. You can then go about adding people to the group who you think might be interested in your business. Individuals have the opportunity to accept or decline your invitation, so by accepting, you know that they are actually interested in your company. Use your page to interact with users and post important information about any events you are planning.

As well as creating your own Facebook group for your business, you may also want to consider joining other groups. Search for groups that are relevant to your industry or groups which you think potential customers may be part of. By interacting with potential customers in other groups, you will build a relationship with them and may be able to go on to invite them to your group.

Conclusion

When it comes to promoting your business on Facebook and networking in groups, it is important to remember that you will not achieve your goals overnight. It will take time and effort for you to build up a presence and gain a good reputation, but once you get there the benefits will make it all worthwhile!

Image credits: Sean MacEntee & Sean MacEntee
Garry Pickles Garry Pickles (136 Posts)

Internet marketing consultant at Online Media. Adwords Professional, SEO consultant and digital coach.


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