For free support call
01253 985940 or 0800 689 9968

Yellow Grid Case Study – Providing it support locally

Published by on November 12, 2009

Yellowgrid Providing IT Support Locally.

We are pleased to announce Online media direct have teamed up with local it support provider Yellowgrid.  Based in the North west of England Yellowgrid provide It support to several different companies in the area. It can be very expensive having your very own IT manager hence Yellowgrid’s professional it support services being so popular.

Covering Manchester, Oldham, Bury, Rossendale and many more ares in the region. Our aim in helping Yellowgrid was to improve upon there existing Google adwords cpc campaign. The current campaign that was running was using just one adgroup to serve all there keywords. So right away we set to work on researching additional keywords and providing relevant ads for there campaign.

Click through rates have already increased and in the first week a new customer was provided from adwords that were in the 4 th position on the right hand side of the page. The it support industry is a very competitive industry especially with cost per click and we have found a large number of high costing generic phrases that obviously convert very highly. But with our combination of long tail regional search terms and a small number of those generic phrases we are already seeing improved results.

Yellowgrid Provide IT Support Locally

Yellowgrid Provide IT Support Locally

Improving Yellowgrids Local Search Results on Google

Yellowgrid also already have a great seo setup and with the use of there several local area specific sub domains. The campaign will continue to go from strength to strength and help improve there local search results.

Here is a quote from Yellowgrid Managing Director – Craig Graham –

“Prior to working with Online Media Group we ran a Google Adwords Campaign that was managed internally.  We thought we had done all we could with the Campaign and optimised it as best we could for our industry.  The result was that we received little enquiries as a result.  Online Media explained that we were missing quite a few tricks and revamped our campaign introducing more than 30 new optimised Ads designed to ensure that we got the maximum appearances whilst maintaining relevance.

We found all staff to be extremely helpful and willing to share their expertise.  All enquiries ongoing have been dealt with swiftly and efficiently. It’s was well worth handing over our campaign for professional management.”

We are looking forward to helping Yellowgrid continue there online marketing adventure. We will keep you posted on any further developments.

Google+ Comments