We are pleased to announce that the Rossendale based Internet business has expanded their operations beyond just Internet marketing services and have expanded the retail side of the business shipping Whey Protein sacks around the globe.
Pallets and sacks are being shipping around the globe taking advantage of the strong pound. Against the Indian Rupee, Chinese yuan (CNY) and Hong Kong dollar.
The Whey is sold under their English brand Lakeland Nutrition which is proving very popular in foreign markets. Also taking advantage of previous connections established with leading Chinese search engine Baidu in Hong Kong back in 2017.
ZeroPark is a traffic network that could be called by two names — quality and easiness. Quality stands for the traffic the network offers and easiness reflects in a user friendly ad platform.
ZeroPark’s saying is “never overpay for traffic.”To make sure it happens in the real life they do three things: offer large volumes on a global level, monitor traffic quality day-to-day and use a smart algorithm for bidding. They also offer a solid support that can assist and advice with a campaign set-up, targeting and optimization.
Let’s see what they look like up close.
There are three traffic types within your reach at ZeroPark: domain redirect, premium PPV and search.
Domain redirect, also called 0-click, comes from a misspelling of a domain name, a generic URL or expired domains. For example when a user types in “youtiube.com” with an “i” he or she is redirected to the advertising landing page.
Premium PPV is a blend of 50% on-site pop-ups and 50% toolbar generated pop-ups. Why is it premium? ZeroPark only works with selected publishers after doing multiple quality tests. Additionally, they have several filters in place to filter out all possible bad and non-converting traffic.
Search is a toolbar generated ad that shows up in search engine results. It is a new traffic type available on ZeroPark. Although the volumes are still low the quality is amazing.
ZeroPark recommends mixing all the three types, as they have different merits. Domain redirect tends to be more expansive, lower in volume and higher in conversion. Pop-ups are usually higher in volume and less converting. And search seems to have the highest conversion rates for relatively low prices.
Once you decide on a type of a traffic you’re up for, you need to choose a campaign type. There are four of them: RON, Multi-Geo, Keyword and Target.
RON, a run of network, is an option when you want to target all traffic from one geo. The amount of traffic you receive is based on your bid. The highest bids get the most traffic, while the lowest bids get what’s left. RON is recommended for general and broad campaigns like mobile app, software installs and sweepstakes.
Multi-Geo is the same as RON campaign, except you can target multiple countries. It’s best for targeting ads designed in one language in many countries.
Keyword is an option to target visitors by searched phrases like diet, credit or dating. You can use generic keywords for maximum exposure or exact phrases to fine tune your campaign. This is the best option if you need qualified visitors. While setting up keyword campaign in ZeroPark, remember to use negative keywords, which sort out unwanted audiences.
Target is a campaign for narrowed audience. Bid it when you have identified the top performing targets from your keywords and/or RON campaigns.
Mobile, desktop and time of day
Apart from traffic and campaign types, ZeroPark offers a range of traffic filters that help your campaigns be effective. There is a choice of a device – mobile or desktop or both, type of an operating system, type of a browser and time of a day when the ad goes out.
The filter option is the one you should be careful with. If you narrow your searches too much, you may end up with one click a month. On the flip side, if you go too wide, you can run out of money easily. Just be alert, split test your campaigns, see how they work and optimize the filter option along the way.
The volume checker
The Volume checker is a cherry on top. It’s the most useful tool on Zeropark and you better reach for it anytime you set up a campaign. The volume checker tells you how much traffic and at what average price, is available for any type of advertisement at any country. With this tool you can easily filter out your niche and, at a glance, see possible traffic for your campaigns.
Offers that convert best
Basing on the advertising history ZeroPark lets us take a peek at the offers that convert best in their network.
Finance (binary options, forex)
Mobile Downloads (anti virus apps, utility apps and games)
Sweepstakes (desktop and mobile)
ZeroPark’s offers also show up in BoxOfAds and here are the top performing ones.
95% of ZeroPark’s traffic is being sent to CPA offers and they say with absolute certainty that it converts.
Fees, registration and support
The minimum top up amount is $200 and the initial deposit is non-refundable. Each account is verified manually by account managers.
They have the following payment options with different fees:
Bank wire transfer (ZeroPark covers all fees! Minimum top up amount $1000)
PayPal (4% PayPal fee is deducted, minimum top up amount $200)
Credit card (2% fee is deducted, minimum top up amount $200)
All campaigns are manually approved by account managers.
Account managers are at your disposal during working hours and their sole responsibility is to help you achieve your campaign goals on ZeroPark.
High quality and ease
ZeroPark is a good option for ad networks, affiliates, performance marketers and agencies who look for high quality traffic. Everybody who runs the platform will definitely enjoy the ease of use and intuitive features that make everyday work smoother.
Amazon‘s next FBA warehouse could be in Sheffield according to the local newspaper – The Star.
Amazon currently has 16 fulfilment centres in the UK which as well as shipping Amazon retail products also handle FBA for third party retailers. As well as sites which have recently opened in Warrington, Tilbury and a new site in Doncaster, there are two further fulfilment centres in Doncaster and one each in Coalville (Leicestershire), Daventry, Dunfermline, Dunstable, Gourock, Hemel Hempstead, Manchester, Milton Keynes, Peterborough, Rugeley and Swansea Bay. A UK receive centre will also open in Coventry in 2018 and act as a central hub to receive and sort millions of products sold on Amazon.co.uk each year. If the Sheffield site goes ahead this would be the 17th major distribution warehouse in the UK.
The Star suggests that the new Sheffield site will be close to Junction 34 of the M1 and would cover half of a 48 acre site owned by Peel Logistics and formerly the site of a steel works. Up to 1,000 new jobs could become available for workers and administration staff to run the new warehouse.
Since 2010, Amazon has invested £6.4 billion in the UK in its UK-based research and development, head office and fulfilment and logistics infrastructure. They are increasing the size of their UK fulfilment centre network to meet increasing customer demands, expand selection and enable SMEs selling on Amazon Marketplace to scale their business through FBA.
FBA is growing at an ever increasing rate hence the need for a new FBA warehouse in the UK and it’s unlikely to be the only one established in 2018 – Worldwide, Amazon Prime delivered 5 billion items in 2017 and a rough estimate would be that half of these items would be from third party retailers. The downside is of course that as Amazon grows they sell an increasing number of products themselves and even through third party seller business is growing faster, Amazon’s share of the pie is now massive and increases the pressure on retailers margins.
Don’t have an SSL Certificate? Google is going to flag your website this year!
We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity.
Undoubtedly, Google loves its users and therefore, is coming up with every possible way to make us feel secure here on the internet. With its recent announcement, earlier this year, Google will flag all the unencrypted internet by the end of 2017.
When Do You need to Worry About SSL?
With Chrome version 62 being released, websites with any kind of text input will need an SSL certificate.
Does your website takes text inputs in the form of login panels, contact forms, search bars, etc.
Is your website on HTTP://?
If it’s a YES to both these questions, you need to install SSL to avoid any risks or warnings. If you don’t implement SSL soon, your visitors will see a “Not Secure” warning on visiting your site.
What is SSL Certificate? And How it Works?
That’s your electronic passport!
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.
SSL Certificate has following information:
Name of the holder
Serial number and expiration date
Copy of the certificate holder’s public key
Digital Signature of the certificate-issuing authority
Why are SSL Certificates Critical?
Here are some of the reasons to have SSL Certificates:
1. Encrypts Sensitive Information
The information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.
2. Protects You From Cybercriminals
They are clever!
According to Cybersecurity Ventures, cybersecurity damages will cost the world over $6 trillion annually by 2021.
It is impossible to escape the rising tide of cybercrime if your website doesn’t have an SSL certificate. They will identify weakness(es) in your network…mostly, when information is transmitted. Recently, the black eye masked people have been refining malicious strains that are specifically designed to capture data while moving between destinations. (Told you, these people are clever!)
You surely can protect yourself from this mess by installing SSL certificates that offer a vital means of defending against transit-based hacks.
3. Builds Trust & Brand Power
With SSL certificates, your customers will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use. Well, if I as a customer will see that on your website, I will be assured that my information is traveling safe.
Before Google flags your website, secure it today with SSL Certificates.
Altcoins often struggle in the retailer adoption department. That is only normal, as most retailers want nothing to do with cryptocurrency. Especially complicated solutions are absolutely unacceptable in this regard. Anyone with an interest in Bitcoin Cash can soon accept such payments through a new WooCommerce extension. It is not the first of such plugins, but more competition can only be considered to be a good thing.
Integrating cryptocurrency payments into WooCommerce has become a lot easier in recent years. Various plugins exist to do so when it comes to Bitcoin. For altcoins, there is a bit more work involved in most cases. A new extension for Bitcoin Cash payments will come to market in the next day or so. It offers a lot of functionality for e-commerce store owners to benefit from. There are other plugins which offer similar functionality, though. It never hurts to check out different solutions which try to achieve the same goal.
More Ways to Accept Bitcoin Cash Payments
This new plugin offers an API to take orders paid in Bitcoin Cash. It works similar to using PayPal or BitPay, as store owners will be notified if the transaction is confirmed. It is possible to set up zero-confirmation transaction times. That is always somewhat risky, but the extension can be fully customized in this regard.. Moreover, the merchant will see all orders in the backend as they are placed in real-time. It is a valuable addition to promote Bitcoin Cash adoption among WooCommerce users.
Whether or not a lot of retailers will use this solution, has yet to be determined. There is certainly a lot of positive momentum for Bitcoin Cash as we speak. It’s a cheaper and more efficient form of Bitcoin. Moreover, it is also a rather valuable altcoin, which makes it rather appealing to accept as a payment method. This plugin is seemingly the first which has a native callback for transaction confirmations as well. An interesting development, as improvements like these are always welcome.
Stripe is one of the first existing payment providers that now accepts Bitcoin
Watch this handy Stripe Bitcoin setup demonstration
It would be great to see more merchants experiment with different cryptocurrencies. This ecosystem is about so much more than just Bitcoin or even Bitcoin Cash. With global availability and rather fast payments -in most cases – cryptocurrencies should be preferable compared to payment cards. Right now, that is not the case. Plugins like this one may help turn the tide in the long run, though. An interesting future lies ahead for Bitcoin Cash, that much is certain.
Now that we’re at the end of 2017, search engine optimizers and marketers everywhere are working on establishing a budget for their 2018 goals. But with all the recent changes in SEO norms, strategies, and requirements, you may find it difficult to determine a precise dollar amount for the coming year.
The purpose of this guide is to help you understand how SEO changed in 2017, what challenges you’ll face in 2018, and how to determine the right dollar value to spend to achieve the goals you want in the coming year.
Setting realistic Goals
Your first step should be to look back at what you did in 2017, and how you performed. Last year’s budget can serve as a template for this year’s budget; for example, if you enjoyed your results, but want more for this year, increase the amount by a percentage proportional to your desired gains. If you feel you misspent the money, consider dialing down your budget and focusing on the work that really counts.
You should also take this time to establish some goals for your campaign; for example, if you’re trying to boost traffic by a certain amount, you can use your historical data or case studies by external sources to figure out how much you’d need to spend to see those results. If you’re trying to outrank a competitor, your budget may need to be more fluid.
Your next job is to distribute your budget to specific areas, so you can maximize your performance and get closer to your final goals. In 2018, content remains king for SEO, but you’ll need to allocate it slightly differently to stay up to date:
Quality and originality. Content marketing has flourished for years now, and millions of brands and individuals are constantly publishing content to reach their audiences. If you want a chance at standing out, you’ll need to invest serious resources to create the best content you can. It’s better to invest a bigger portion of your budget to a smaller number of content pieces, so long as they’re proportionally higher quality; an abundance of lesser-quality articles will only blend in as white noise. Don’t be afraid to pay top-dollar for better content.
Video. Video traffic has grown considerably, year after year, for more than a decade. By 2021, it’s expected that as much as 82 percent of all web traffic will be for videos. If you want to reach your audience in a relevant way, at least some of your content budget should be dedicated to producing and distributing videos.
Support and promotion. The dream is to have a piece of content that’s so good, readers can’t help but share it, and purely through the course of nature, it will spread virally and earn your brand the attention it deserves. Unfortunately, that rarely turns out to be the case. If you want your content to succeed and earn more links, you’ll need to dedicate at least some of your budget to supporting and promoting that content, through social channels, press releases, and possibly even advertising.
Mobile focus. Finally, make sure all your content is consumable for mobile audiences. By 2015, mobile traffic had overtaken desktop traffic by volume, and its share has grown even further since then. You can no longer succeed by targeting desktop users exclusively.
You should also take the following points into consideration when deciding on the specific targets for your campaign (and therefore, the destination for your spending):
Voice considerations. Between 2008 and 2016, voice searches multiplied 35-fold. This year, smart speakers expanded voice search even further. Make sure you’re taking voice search—with its more complex, conversational queries and screenless interface—into consideration. Better long-tail keyword research and featured snippet optimization are great tools here.
Audience understanding. Audiences are also demanding more personalized, specifically targeted content. Set aside some money to perform more in-depth market research or interview your readers so you can create content specifically for them.
Local options. Local search is getting even more local—and even more rewarding for businesses who pursue it. If your business is locally relevant, your standard SEO efforts should be enough to build a strong foundation, but you’ll still want some extra money to put into local review development and other locally-specific strategies.
Despite all the advancements by Google’s algorithm and new tactics from SEO practitioners, link building is a necessity for a successful SEO campaign, and should represent a significant share of your budget. Without engaging in a manual link building campaign, you won’t be able to build authority directly; you’ll be left relying on the natural links built by your readership and others on the web.
Make sure you’re dedicating enough resources to gain at least a few high-authority links every month, no matter what your goals are.
Making the Most of Your Budget
Overall, you should be looking to spend at least a few thousand pounds a month, even if you’ve just got a small business; that should get you a minimum threshold of quality and quantity of content, and allow you to stay competitive with some of your biggest competitors.
However, one of the biggest variables in your SEO success isn’t related to how much you spend, but rather, how you spend it. A $1,000 budget that’s wasted on low-quality content and obsolete strategies is worthless, while £1,000 spent on a single piece of standout content, with the right amount of support, can give your campaign a huge boost.
When drawing up plans for your budget, make sure you’re spending it with in-house talent, SEO agencies, or contractors who know what they’re doing and are committed to giving you the best possible ROI.