A recent study revealed that the primary online marketing portal for businesses remains their corporate or company website, despite the rise of internet marketing campaigns on social media.
The survey, by tech firm Demandbase and the Focus business network found that only personal referrals and recommendations from satisfied customers trump online marketing initiatives based on company websites when it comes to producing sales. Researchers found that such sites were seven times as effective at generating leads as social networks such as Twitter and Facebook.
Furthermore, almost 25 per cent of respondents admitted the most sales leads came from their website, followed by 14 per cent who selected email marketing campaigns. Online advertising came next, and social media scooped only 3 per cent of respondents’ recommendations.
Demandbase chief executive Chris Golec commented: “Despite its increasing influence, it’s important to keep in mind that no business sale is made without the buyer going to the corporate website first.”