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Monthly Archives: June 2010

UK Online Advertising Set to Outstrip TV and Print

Published by on June 28, 2010

A new study suggests that online advertising in Britain will grow by 7 per cent by the end of the year and will eventually outstrip the amount of cash that companies spend on advertising via such traditional media as print and television. A report by eMarketer, called UK Online Advertising Spending and Trends, discovered that […]

Facebook Leading the Way for Online Marketing

Published by on June 28, 2010

Global goods colossus Unilever’s senior vice-president Laura Klauberg stressed the importance of social networking sites such as Facebook in online marketing and advertising last week at the Cannes Lions Advertising Festival. Delegates from all over the world gathered in the south of France to discuss the changes and challenges facing the industry and were all […]

New Application Promises to Take the Pain Out of Mobile-Friendly Sitebuilding

Published by on June 23, 2010

Mobile phone internet services firm dotMobi has recently launched a new application designed to help firms who wish to take their online marketing campaigns to mobile handsets. The app is aimed at small and medium enterprises (SMEs) and helps them to design and create websites that are specifically designed for smaller mobile phone screens. With […]

Facebook Leads the Way to Golden Age for Online Marketing

Published by on June 23, 2010

The social networking phenomenon Facebook has proven to be one of the most remarkable success stories of the modern age, growing from a way for college friends to keep in touch, it now has an unprecedented global reach with over 400 million active users. The sheer number of Facebook users has also made it a […]

Bing Set to Challenge Supremacy of Google

Published by on June 21, 2010

Some internet analysts have suggested that the growing popularity of Microsoft search engine Bing could change the way that online marketing operates, as it muscles in on the domination of the search market by Google. With Bing just over a month old, research by comScore found that, along with the Yahoo! search engine, it was […]

Google Offers Online Marketing Help for Financial Advisors

Published by on June 21, 2010

Search engine giant Google has begun offering independent financial advisors (IFAs) free training and support services to help them brush up their online marketing skills and make themselves more visible on the internet. With online commerce becoming increasingly vital to the success of businesses, Google has pledged to help IFAs make the most of the […]

Google Adwords Campaigns being Specific is Important

Published by on June 15, 2010

Over the past few months it has been brought to our attention from several existing AdWords customers how people can sometimes be guilty of wearing blinkers when it comes to the setup and running of there campaigns. The use of a main generic keyword is fine and it will always be the case that these […]

Categories: Adwords