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Monthly Archives: December 2010

Localisation and Good Copywriting Keys to Online Marketing in 2011

Published by on December 29, 2010

photo credit: David Boyle One online marketing expert has made his predictions for the major areas of interest in the sector set to dominate the New Year. Hit Search founder Andrew Redfern said that copywriting skills will become “more important than ever” in 2011 as quality of content starts to be the decider in many […]

Social Media Set to Boom

Published by on December 20, 2010

An internet expert said today that online marketing professionals – and indeed all marketing professionals – need to raise their game and prepare for the vast potential of social media. Dan Oliver, who is the editor-in-chief of .net magazine, admitted that at the moment it is early days for online advertising and marketing via social […]

OFT Raps Online Marketing Firm for Tweets

Published by on December 14, 2010

The Office of Fair Trading has warned companies that sponsor Twitter messages and blog posts that they must disclose their intentions as online marketing promotions or face possible fines and censure. The watchdog took its first action this week, after finding that a London-based online advertising firm broke the OFT rules on disclosure. The 18-month […]

Ecommerce needs video to progress

Published by on December 13, 2010

Picture the scene your SEO work is going well your happy with the conversion rates of your google AdWords campaigns. Your site is generating good levels of traffic and sales.  How else do you improve your e commerce sites ? One source totally un tapped by lots of companies and being used by more and […]

Categories: UK Company News

Mobile Apps Present “Unique” Online Marketing Opportunities

Published by on December 7, 2010

An online marketing expert said this week that the future looks bright for the sector thanks to the increasing use of apps among owners of smartphones, iPhones and iPads. Renegade Media account manager Dave Barton said that the growing popularity of mobile apps is set to vastly increase the number of opportunities available for online […]