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Monthly Archives: March 2011

Yahoo! Racing to Catch Up With Google

Published by on March 28, 2011

Search engine giant Yahoo! Is on the verge of unveiling a new tool which could be of great benefit for companies seeking to improve sales through online marketing. The forthcoming Yahoo! Search Direct tool aims to bring the search engine up to par with arch-rival Google, with features such as the ability to predict what […]

Online Marketing Requires a Different Approach for Mobiles

Published by on March 21, 2011

photo credit: israelavila Online marketing expert Waseem Saddique urged companies basing internet advertising and marketing campaigns around pay per click (PPC) strategies to tailor the strategy to the different requirements of standard computers and mobile devices. Mr Saddique stressed that PPC ads destined for mobile devices such as smartphones and iPads have different restrictions and […]

Customer Care a Priority for Online Marketing

Published by on March 14, 2011

photo credit: blakespot An internet marketing expert has urged businesses with an online presence to ensure that they offer the very best in customer service. Wolff Olins retail strategist Suzy Radcliffe said that too many retailers forget about providing top-class customer support when planning their online marketing and online advertising campaigns – preferring to focus […]

Online Marketing Needs to Get Personal

Published by on March 8, 2011

The head of a leading marketing firm has said that the future could see internet marketing initiatives being tailored towards individual customers. Speaking last week at the Technology for Marketing and Advertising event in Manchester, Alterian John Fleming’s vice-president of field marketing for Europe and Asia-Pacific John Fleming said that brands should make more of […]

Advertising Watchdog Moves to Social Media

Published by on March 1, 2011

photo credit: markomni The Advertising Standards Authority (ASA) assumed extra responsibilities today that will ensure it is better able to regulate the growing field of internet marketing – and especially internet advertising via social media such as Twitter and Facebook. Prior to this date, the watchdog was only able to examine and adjudicate paid-for advertising […]