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Monthly Archives: June 2011

Facebook and Amazon Create the Future of E-Commerce

Published by on June 22, 2011

photo credit: bfishadow   The future of online marketing is likely to be e-commerce – at least that is what online retail giant Amazon and social networking phenomenon Facebook seem to think. Facebook has already pioneered the use of “virtual shopfronts,” whereby businesses and entrepeneurs set up their own fan pages with links to their […]

Online Marketing to Go from Strength to Strength Over Next Five Years

Published by on June 20, 2011

A new report has predicted that online marketing is set to make the internet advertising soar over the next few years – with the market in Britain alone being worth an impressive £17.7 billion by 2015. The study, by accountancy giant PricewaterhouseCoopers (PwC) said that the rapid growth in the number of digital channels devoted […]

Promoted Tweets – a New Online Marketing Opportunity

Published by on June 15, 2011

photo credit: Guilherme Neto Online marketing professionals need to be aware of the latest innovation from micro-blogging site Twitter – Prompted Tweets. These are a unique form of internet advertising that only Twitter can boast. Whereas previously commercial enterprises needed Twitter users to follow their account, Promoted Tweets allow messages to reach a far wider […]

Travel Industry Reveals Rise of the Mobile Devices

Published by on June 13, 2011

photo credit: Financial Times photos Online marketing professionals have long been urged to adapt to the rise of the mobile device – not least of all by this blog! – and the latest research from the travel industry only serves to underline this. Travel website TripAdvisor surveyed holidaymakers across Europe, and found that more of […]

Topshop Enters the Internet Marketing Fray

Published by on June 3, 2011

photo credit: Magnus D   Hot on the heels of reports that Britain’s supermarket giants are reaping the rewards of online marketing campaigns, comes the news that popular high street clothing retailer Topshop has launched its own internet marketing crusade, aimed at users of the social networking phenomenon Facebook. The campaign encourages shoppers in Topshop’s […]

UK Supermarkets Wake up to Online Marketing Potential

Published by on June 3, 2011

photo credit: Polycart   UK supermarket giants such as Tesco, Asda, Sainsbury’s and Iceland have started seeing a marked increase in sales through their various online marketing ventures, with many customers opting for online order-and-delivery services rather than visiting the supermarkets themselves. So successful have the online marketing campaigns of these companies become that Nielsen […]