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Monthly Archives: August 2011

Online Marketing Framework to be Compiled by Parliament

Published by on August 30, 2011

photo credit: Ramón Cutanda The mounting importance of online marketing to the UK economy has been noted by no less august a body than the Houses of Parliament, which this week announced plans to compile a framework of all agencies involved with the online marketing sector. Officials for the Houses of Parliament said that an […]

Is Facebook Killing Websites?

Published by on August 26, 2011

photo credit: Asthma Helper In the last 18 months there has been a huge surge in both the popularity and reach of social media channels such as Facebook, Twitter and now Google+. So how do businesses go about marketing a commercial website when everyone is spending all their time on social sites? Some businesses have […]

London EC1 – the Newest Jewel in OMD’s Crown

Published by on August 23, 2011

photo credit: Lee Cannon   Online Media Direct opened a London office this week to help deal with the increased volume of business it is attracting from across the UK. Complementing its headquarters in Rossendale, Lancashire, OMD’s London office is based in the Hatton Garden area of the city, just south of Clerkenwell – a […]

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Online Marketing Bucks Global Trend for Adspend Cutbacks

Published by on August 22, 2011

photo credit: M4D GROUP   The resilience and cost-effectiveness of online marketing was made even clearer recently when new studies showed that spending predictions for internet advertising and marketing were up – even as the rest of the sector shrinks. Despite global budgets for advertising being cut, in line with the global economic downturn, markets […]

Direct Mail Works Best in Partnership With Online Marketing

Published by on August 16, 2011

photo credit: card karma   Although direct mail marketing has long been a trusted part of the marketing professional’s armoury, one expert this week has said that it makes most sense when employed alongside the “most effective” method – an internet marketing campaign. So-called “marketing magician” Stefan Drew said that online marketing is highly cost-effective, […]

Online Marketing Teams Falling Behind on Keywords

Published by on August 8, 2011

photo credit: esocialmediashop   Software company Hydra revealed this week that more than half of all businesses involved in online marketing believe they are staying up to date with keywords. A poll carried out by the company found that only 42 per cent of internet marketing respondents thought they were “on trend” when it came […]

Online Marketing Gets a Boost From Better Site Searches

Published by on August 2, 2011

photo credit: stoneysteiner Online marketing professionals should take note of recent guidance on how to optimise a business’s on-site search and navigation to drive up sales and increase customer satisfaction – pointing out that there are various ways that retailers can improve this. Fact-Finder head of UK operations Mathias Duda said that improved search and […]