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Monthly Archives: October 2011

Customer Research is Key to Online Marketing Success

Published by on October 31, 2011

photo credit: Sean MacEntee An marketing expert insisted this week that to conduct a truly successful internet marketing campaign businesses need to carry out adequate research and acquire customer knowledge. Chartered Institute of Marketing head of marketing and communications Ray Jones said that firms must get to know their target audience as well as the […]

Iran Announces 2nd Online Marketing Conference

Published by on October 24, 2011

photo credit: matthew_carson Proof of the onward march of the online marketing sector can surely be found in this week’s announcement of Iran’s second International Online Marketing Conference, to take place in Tehran on 2-3 February 2012. Hosted by Kaspid Ltd and the Business Golden Way Holding Corporation, the conference is taking place at the […]

William Hill Walkout Over Online Marketing Changes

Published by on October 18, 2011

photo credit: Sn00ze92 Bookmakers William Hill revealed this week that the chief marketing officer of its online marketing team in Tel Aviv has resigned and other senior members of the team are facing disciplinary action following a walkout by staff in the Israeli capital, in Manila and in Bulgaria. The company confirmed reports of both […]

Steve Jobs – What we learned from the great man.

Published by on October 12, 2011

photo credit: True technological innovation is a perfect blend of art and science The products that Apple produced under Steve Jobs leadership included some of the most desirable objects of the 21st century – the iPod, the iPhone and most recently the iPad. In every instance the aesthetics of these much sought-after gizmos has […]

Online Marketing Outstrips TV Advertising for the First Time

Published by on October 10, 2011

A recent report has seemingly confirmed what online marketing experts have been predicting for some time – the overtaking of TV advertising with internet advertising and marketing initiatives. The report, published at the weekend by PriceWaterhouseCoopers and the Internet Advertising Bureau, showed that the total spend for online marketing leapt by 14 per cent in […]

Company Sites Outstrip Facebook and Twitter for Online Marketing

Published by on October 3, 2011

photo credit: Sean MacEntee A recent study revealed that the primary online marketing portal for businesses remains their corporate or company website, despite the rise of internet marketing campaigns on social media. The survey, by tech firm Demandbase and the Focus business network found that only personal referrals and recommendations from satisfied customers trump online […]