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Monthly Archives: November 2011

Online Marketing Needs to Focus More on Mobile Devices

Published by on November 30, 2011

photo credit: Pink Ayla   The ever-increasing importance of mobile devices in online marketing was hammered home this week after a new survey revealed that 33 per cent of smartphone users had ordered a product with their device – and another 26 per cent had ordered a product or service online using a mobile app. […]

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Chinese Online Marketing Firm Drops Acquisition Plans in Hong Kong

Published by on November 23, 2011

photo credit: Very Quiet The instability in the financial markets even seems to be giving the Chinese online marketing sector pause for thought at the moment, after AIM-listed internet marketing firm Geong International blamed the situation today for its decision to shelve plans to snap up Hong Kong-based online marketing rival Adbeyond. Geong provides online […]

Rand Fishkin my SEO Hero

Published by on November 22, 2011

  The ultimate clique term right ? It seems every man and his dog who has a good day in the office suddenly is a Hero. “Heros”, “Experts” an SEO’s brain becomes immune to such superbly. Recipients of the title Hero should be people of the highest order, achievers, winners… So I am here to […]

Online Marketing Campaigns Prepare for Christmas

Published by on November 15, 2011

photo credit: pat00139 The run-up to Christmas has now begun in earnest, and online marketing professionals are gearing up for the seasonal campaigns. One expert urged anyone in the retail sector considering an internet marketing campaign to focus their efforts on providing clear and useful information about their products and services. Internet Advertising Bureau (IAB) […]

EU Cookies Directive Threatens Effectiveness of Online Marketing

Published by on November 8, 2011

photo credit: Online marketing professionals have warned that a forthcoming European Union directive could hamper the effectiveness of internet advertising campaigns, due to the restrictions it will place on the use of web cookies. Although the directive does not ban the use of cookies, it requires brands and marketing companies to obtain consumers informed […]

Richard Branson leads the way on Google plus

Published by on November 5, 2011

Using Facebook to stay in touch with friends and family has become such a natural online activity for millions of people across the planet. It is so addictive ! Status updates, like buttons, photo galleries and communities. It is so easy to see why ! So when a new Social media platform arrives you start […]

Categories: Social Networking

5 Reasons why you should join Google Plus

Published by on November 4, 2011

photo credit: The Daring Librarian 5 Reasons Why Google+ is a Social Media Marketing Phenomenon There’s been a lot of web chatter since the launch of Google+, ironically much of it on its two biggest rivals, Facebook and Twitter. Experts have argued over whether its arrival heralds the conquering of mighty Facebook and the slow […]

Categories: Social Networking