This week social media giant Facebook announced they would be launching a brand new app for advertisers, giving them an easier and more reliable way to monitor ad performance on their mobiles.
Facebook has finally launched Facebook Ads Manager for mobile – it was about time!
What does the new Facebook Ads Manager for Mobile do?
Using the new Facebook Ads Manager for Mobile, users will be able to pause and resume existing campaigns and change budgets and schedules. They will also be able to view insights to monitor the performance of their Facebook business adverts and respond to alerts.
The Ads Manager for Mobile can either be downloaded as a mobile app for iOS or Android. It can also be accessed through the mobile version of the Facebook website.
When is it launching?
Facebook has officially announced that it will begin rolling out the brand new ads management feature within the next few days, on a global scale. By the end of summer they are expecting advertisers from all over the world to be able to benefit from the new mobile-friendly ads manager.
Funnily enough, this week Google also released an app for Android and iOS users called AdWords Express. This app also allows users to manage their Adwords campaigns directly from their smartphones. A coincidence? Who knows! Facebook and Google are in competition after all.
From now on Facebook campaign managers will be able to edit, pause and monitor their company’s ads directly from their mobile phones.
Benefits of Facebook Ads Manager for Mobile
With more and more people using their smartphones, it only seemed sensible that Facebook created a mobile-friendly version of its Ads Manager. Rather than having to log onto their PCs or laptops, advertising managers at businesses will now simply be able to make changes to their Facebook ad campaigns directly from their smartphones. If you think about it, using your smartphone to make updates and amendments is much easier and more convenient.
Another benefit of having a mobile version of the Facebook Ads Manager is that it allows for around the clock monitoring of campaigns. Advertising managers can essentially check the status and progress of their company’s Facebook ads even when they are not in the office. It also means that if they need to make updates and changes to their spending, in line with the performance of an ad, they can do so quickly, allowing them to benefit from instant results.
Just like with the desktop version of the Facebook Ads Manager, the mobile version allows users to pause and resume existing campaigns. They will also be able to respond to any alerts that pop up in associated with their campaigns much quicker using their smartphones, than they would with the desktop version. It’s also handy as if they are travelling or away from the office, they can make the changes they need to, with little inconvenience.
Whilst there are many third party apps available that claim to offer similar features benefits in terms of mobile Facebook ad management, it is thought that once the official app has been launched, most Facebook ad managers will simply use that instead.
How to download the Facebook Ads Managers App for Mobile
If you want to download the Facebook Ads Managers App for Mobile, you will need to go to the Apple store or the Google Play store, depending on the make of your smartphone. There you will be able to download the app for free. Alternatively, if you prefer to, you can simply visit Facebook using your mobile browser and will be able to locate the mobile Ads Manager from your Facebook bookmarks.