Online marketing professionals concerned with innovative software may wish to be aware of a new upgrade of Pardot, the popular automated Customer Relationship Management (CRM) program.
Previously, Pardot was mainly used as web-based software suite used by professionals looking to create and track online marketing campaigns. Now, for the first time, it has added new search engine optimisation (SEO) marketing tools to assist small businesses, with features for monitoring the performance of keywords and those of your company’s closes competitors.
The data is harvested from various online sources and online marketing professionals can access it all from the Pardot system’s dashboard. Website rankings on Google and Bing can be tracked, in order to keep precise tabs on how well a SEO marketing campaign is going.
Online marketing analysts can also see the ranking status of each keyword, the average cost per click if they are thinking of bidding for the keyword in Google AdWords and the word’s approximate search volume on Google.
Using the competitor monitoring tool, online marketers can see how their SEO ranks against their rivals, tracking key components such as their competitors’ Google PageRank, inbound links and indexed pages.