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Promoted Tweets – a New Online Marketing Opportunity

Published by on June 15, 2011

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Creative Commons License photo credit: Guilherme Neto

Online marketing professionals need to be aware of the latest innovation from micro-blogging site Twitter – Prompted Tweets.

These are a unique form of internet advertising that only Twitter can boast. Whereas previously commercial enterprises needed Twitter users to follow their account, Promoted Tweets allow messages to reach a far wider audience.

Firstly a Tweet is sent to a brand’s followers, and when it is paid for as a Promoted Tweet it appears as content in search results, rather than alongside the results.

As Promoted Tweets are only paid for via Cost-per-Engagement (CPE), a company will only pay when Twitter users Retweet, replies to, select or adds the Tweet to their favourites. A Retweet of the Promoted Tweet is free of charge, thus potentially adding great reach and power to any Twitter-based online marketing campaign.

Skilled internet marketing professionals should have no problem devising Promoted Tweets that are memorable and witty enough to be seen by many, many different users.



Dan Coysh Dan Coysh (128 Posts)

Daniel has been a freelance journalist and providing seo copywriting services for over three years now at Online Media Direct, after eight years as reporter and news editor for a national newspaper. He has provided SEO news content for a number of sites and on several occasions has completely rewritten a website’s text – both in the public and private sectors.

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