Digg is a social website to share favorite links from the Internet or promote your own content. Once something is shared, other users are able to “digg” (like) it or “bury” (dislike) it. The more something is dugg, the more it spreads; if you are submitting your own content, the goal is to get people to digg it so that it gains popularity. One way to get more attention your profile and your posts is to comment on other people’s posts. The Digg homepage features the top stories of the Digg community. The top stories can be sorted by topic, number of diggs, etc. Each profile has a My News section. This is where top stories related to the user’s interests are displayed. The selection of these stories is based upon who the user is following and what the user diggs or buries.
Digg has advantages. For one, it is like a one-stop-shopping site for people who want to find the latest news in their areas of interest. It also has many users; more people mean more views for your content. Another advantage is that stories catch people’s attention and then directs them back to the website. Many people use Digg for personal interests; but, like other social networking sites, Digg can be used to promote a business as well. Here are some ways to use Digg to grow your business:
• Create a profile. This is where you can highlight all the best things about your business. Include information about products and services. Be sure to also include links to your business’s website.
• Post stories. These are what will show up on the news pages at Digg. The most popular stories have catchy titles that pique user interest. Include links to your website within the story so that the Digg traffic is directed to it. It is important to find balance with the stories; do not post too often or in rapid succession. Doing so will cause other users to tune you out. It is best to post stories during peak hours (9:00 a.m. to 6:00 p.m. EST).
• Follow other individuals and businesses within your industry. By doing this, their stories will show up on your news. This will also enable you to find out what competitors are talking about.
• Get colleagues and employees to digg your stories. The goal is to get more diggs for your stories. When someone diggs your story, it shows up on their friends’ news; and if all goes well, they too will digg your story. As an employee, be sure to follow your company so that you can digg its stories.
• Add a “Digg This” button to your business’s website. This makes it easier for people to digg your website directly.
There are pros and cons to Digg just like there are with any other social media. If you are going to use Digg for your business, do some research whether to be sure it is the best option. If it is, devote enough time to it to really reap all the benefits from it.
Dave, an avid internet marketer, freelance writer and SEO specialist, infuses his knowledge of many different subjects into all of his writings. His current project includes a website about freelance writing and where to find freelance work opportunities and freelance jobs around the internet.