Just over a year ago, the Tweetmeme company decided to add another dimension to social networking – and opportunities for online marketing – by providing a single place for retweets.
This gifted content providers with a whole new stream of traffic and soon soared in popularity, leading to this week’s announcement by Twitter that it will officially be taking over operation of the retweet button, known properly as wp-tweet-button.
Tweetmeme’s retweet button currently receives more than 750 million hits a day, and its runaway success has unsurprisingly led to its transferral to an in-house feature on the Twitter site.
The new wp-tweet-button function is little changed from the Tweetmeme original, apart from a new design and colour scheme. Nevertheless, the are some new functions which will help content providers and online marketing experts promote their own brands, sites and services on Twitter.
Once the button is used to retweet, the user will see a list of suggested Twitter accounts to follow, which can be taken up by the website itself for its own promotional purposes, helping to make a retweet the next viral sensation.
Twitter has got a lot of interest going already about the new button, with the likes of YouTube and news outlets such as CNN, USA Today and the Huffington Post all ready to add it to their own sites.
On the company’s blog, Tweetmeme chief executive Nick Halstead revealed that his firm would be assisting Twitter with the switch.
“This will manifest itself in the launch of a number of new products and the first of these is being unveiled today,” he said.
One of these is EDataSift, which will allow website developers to create “streams of data” from the millions of tweets held on Twitter’s database.