Does your company have a Pinterest business account? If not, why not? Pinterest is not only another social media platform you can use to promote your brand and products, but somewhere you can create fun, relevant and engaging content for your target audience. Who is using Pinterest? Well since it was launched four years ago, Pinterest has gained over seventy million users! It has quickly become a valuable tool for businesses looking to drive sales and connect with customers.
If you are looking for information on Pinterest for business best practices, you have certainly come to the right place! In this article we will cover everything from creating a Pinterest brand page to how to use Pinterest for your business.
Looking to explore the benefits of a new social media channel for your brand? Make it Pinterest.
What is Pinterest?
Before we explain how to start a Pinterest brand page, we thought it was important to provide a little information about the social network and how it works. Unlike other social media sites like Facebook and Twitter, Pinterest is a stand-alone visual social network which is built around the concept of sharing visual content.
After signing up to the site, users can share visual images and video clips from the internet by pinning them onto virtual boards that can be shared with others. Users can upload their own original ‘pins’ or alternatively they can ‘repin’ them from other users’ boards. Most users organise their boards into categories, making them easy to view and explore.
Pinterest for business marketing
If you were wondering how to promote your brand on Pinterest, then the first step is to sign up for a Pinterest brand page. You can sign up for Pinterest brand pages by following this link. If you already have a personal account, there is no need to sign up again. You can simply convert your account. Whilst there are not currently many differences between the two types of account in terms of aesthetics, Pinterest does offer help, advice and educational content to its business users to help them succeed in using the platform. The fact they have created business accounts also suggests that Pinterest will be creating new features for business users in the future.
When signing up for a Pinterest business account, it is highly recommended that you try and choose a username that is consistent with your brand name and Twitter handle. The profile image you choose should also be the same as your Twitter profile image for consistency. Be sure to fill in all sections of your business profile, including the bio and the link to your website. Once you have set up your Pinterest business profile, you can begin creating boards, one of which could feature your own products
Oh and if you were wondering what Pinterest for business costs, it’s absolutely free!
Signing up to Pinterest and using it to promote your products will not cost you a single penny.
Preparing your website for Pinterest
If you are joining Pinterest as a business user, it is highly recommended that you optimise your website for other Pinterest users too. Make sure you are using high quality images and that you have embedded pin buttons onto your product pages. The easier you make it for users to pin your content, the more likely they are to do it. When users pin images from your site, they automatically link back to the source, helping to drive traffic to your website. You can also install ‘follow me on Pinterest’ buttons on your website and blog to encourage users to follow you and your boards.
Pinterest marketing tips
Although we mentioned that you can create a board featuring your own products in order to promote them, it is best to avoid solely posting pins of your own products. Instead, create inspirational boards that relate to the interests of your target market, as well as topics relating to your industry. For example if you are selling kitchen accessories, you could create a Pinterest board featuring your favourite recipes and a separate board for stylish kitchen designs. This is a great way to keep your pins relevant without constantly pinning product images from your website.
Many brands benefit from creating pin boards full of images showing their products in use. If a well followed blogger or celebrity has used your products and has uploaded a picture online, you can pin this onto your Pinterest board. You may also want to consider encouraging other happy customers to pin images of themselves using your product onto a collaborative board you have created.
Here is a excellent UK example from Tescos –